JR Entertainment is committed to creating opportunities for a fighter in growth, experience and support. The amateur league provides a structured, safe, and competitive atmosphere for beginning, novice and potential pro fighters. JR Entertainment aims to help develop amateur MMA fighters in the Central Valley of California and give them an avenue to compete in sanctioned MMA fights. JR Entertainment looks to augment its grounds to provide opportunities not only to amateur MMA fighter, but to amateur boxers and Muay Thai fighters as well, by incorporating Muay Thai matches, kickboxing as well as boxing events under its umbrella.