AdvoCare

AdvoCare International, L.P. is an American multi-level marketing company that sells dietary supplements. The company, headquartered in Plano, Texas, was founded in 1993 by Charles Ragus and employed roughly 250 people in 2013. AdvoCare distributes its products in the United States through a network of approximately 60,000 independent distributors,HistoryCharles Ragus founded AdvoCare in 1993 as a multi-level marketing company that distributes dietary supplement products. The name AdvoCare is short for "Advocates Who Care". Before founding AdvoCare, Ragus worked as a regional vice president for Fidelity Union Insurance, and as a multi-level marketing distributor for Herbalife. He had initially founded the MLM company Omnitrition International in 1989. Ragus briefly played defensive end for the National Football League's Kansas City Chiefs in the 1960s. He died in 2001 at the age 58.In May 2007, Richard H. Wright became president and CEO of AdvoCare. Wright had previously served as Chief of Staff for US Representative Jim McCrery.ProductsAdvoCare sells several lines of dietary supplements under the brand names Trim, Active, Well, Performance Elite, Fit, and 24 Day Challenge.BusinessAdvoCare is a multilevel marketing company. In addition to revenue from product sales, AdvoCare distributors can potentially earn additional commissions from sales by their 'downline' distributors. According to the company's 2013 Income disclosure statement, the average annual income, not including expenses, for AdvoCare distributors who were 'active' in 2013 (defined as earning a payment during the year) was $1,704.08.