AIGA advances design as a professional craft, strategic advantage and vital cultural force by connecting practitioners, enthusiasts and patrons through regional, national and global events and by creating and curating content that:
- advocates for a greater understanding of the value of designers and design in government, business, media and the public
- enhances professional development
- defines global standards and ethical practices
- inspires designers and the public
- establishes criteria for design education that meets the needs of the profession
- makes powerful tools and resources available and accessible
- celebrates and enhances the value of design
- mobilizes a global design movement