Baskin Robbins of Flagstaff

Nearly three-quarters of a century ago, two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun, inviting atmosphere.

They started out in separate ventures at the advice of Irv’s father. In 1945, Irv opened Snowbird Ice Cream in Glendale, California. His store featured 21 flavors and emphasized high-quality ice cream sold in a fun, personalized atmosphere. A year later, Burt opened Burton's Ice Cream Shop in Pasadena, CA. By 1948, they had six stores between them. This concept eventually grew into Baskin-Robbins.

It wasn’t until 1953 that the ice cream chain dropped the separate identities of Snowbird and Burton's and became Baskin-Robbins. A local advertising agency, Carson/Roberts, advised a uniform identity and image under the name Baskin-Robbins 31 Ice Cream. Their recommendations included the "31®" logo to represent a flavor for every day of the month, Cherry (pink) and Chocolate (brown) polka dots to be reminiscent of clowns, carnivals and fun and lastly, the use of cartoons to bring their flavors alive with personality to graphically highlight the name and delicious ingredients. With this over-arching branding, Baskin-Robbins' iconic pink spoons were created with the belief that people should be able to try any of their many flavors without cost.

In 1954, Baskin-Robbins put their product on the line against their competitors at the Los Angeles County Fair. That year they won their first Gold Medal and set the pattern for county and state fair participation, earning Gold Medals for Baskin-Robbins Ice Cream every year since that first contest.

Since 1945, we've introduced more than 1,000 unique, fun and delicious ice cream flavors. Our original top-selling flavors like Mint Chocolate Chip and Pralines 'n Cream continue to delight millions worldwide. Still, we continue to consistently introduce new, exciting flavor combinations, as well as ice cream industry-leading innovations such as hand-packed ice cream quarts, a unique flavor ribbon technique, the use of traditional dessert ingredients and the introduction of mousse-textured ice creams. From our introduction of signature ice cream cakes and the growing line of beverages, including our signature Cappuccino Blast®, our commitment to creating new and exciting products is unsurpassed in the industry. It’s all part of our mission to make the Baskin-Robbins neighborhood a tasty, fun place for our customers.

"We sell fun, not just ice cream."
"Not everyone likes all our flavors, but each flavor is someone's favorite."
— Irv Robbins, co-founder.