Bespoke

We're getting ready to open a new store on Cherokee in the spring. Bespoke will specialize in made to measure women's clothing.

Still not sure what we do? Let's let Wikipedia explain:

"The distinguishing points of bespoke tailoring are the buyer's total control over the fabric used, the features and fit, and the way the garment should be made. More generally, "bespoke" describes a high degree of customisation, and involvement of the end-user, in the production of the goods ."