The philosophy of this organization is built upon the idea of "Givers Gain®": By giving business to others, you will get business in return. This is predicated on the age-old idea of "What goes around, comes around."
Belonging to BNI is like having dozens of sales people working for you...
...because all of them carry several copies of your business cards around with them. When they meet someone who could use your products or services, they take out your card and recommend you.* It's as simple as that! It's simple because it's based on a proven concept by BNI Founder, Dr. Ivan Misner, called "Givers Gain®." If I give you business you'll give me business and we'll both benefit as a result.