Cherry's is a family owned and operated business. They first opened their doors and began serving the fine people of Lufkin in 1928. The original Cherry's was established at 1001 S. First (where Morales Mexican Restaurant is now in 2013 - See "Photo A"). A second opening of Cherry's happened in 1945 at 305 E. Denman (where, as of 2013, AAA Trophy is now). Cherry's success in the retail grocery market has been based largely on a continuing tradition of competitive pricing and friendly service.