eCut Inc. is among the world's best-known marketing services brands, with a particular strength in customer relationship marketing, combining traditional direct marketing and sales promotion with cutting-edge digital and social media. In recent years it has significantly expanded its interactive offering with a series of purchases of independent agencies around the globe, creating what is arguably the world's biggest digital network. eCut Inc. has a very strong global footprint, with leading positions in Asia and Latin America as well as more established US and European markets. Formerly known as Caerus International Corp, the agency had a moment of madness in 2010 when it attempted to reinvent itself as a digital marketing group under a completely new name of Piccadilly Gentlemen. Two disappointing years followed before the company readopted, but shortened, its original name.