I have been in the bridal industry for approximately three years. I fell in love with the business and decided to open my own shop. I named it after my grandmother Estelle. We were very close and I spent every summer with her growing up. She was a very conservative and creative woman. I loved spending time with her and going into her attic to play dress-up. She always had the coolest things up there. My childhood memories are filled with fun times I had at her home in Chicago Illinois.