Frew's Bridal & Formal Wear

Frew’s Bridal offers more than three decades of bridal industry expertise to our brides and bridal parties. We’re a family owned and operated full-service bridal salon that continues to thrive and grow, now located in 15,000-square-foot, beautifully restored building in historic downtown Alton, Illinois, just 20 miles from St. Louis, Missouri.
The salon itself -- complete with an elegant bridal fitting room area fitted with pedestals, ornate mirrors and a seating area for family and guests -- is one of the five largest in the country, boasting an in-store inventory of nearly 1,000 bridal gowns as well as an extensive selection of designer bridesmaid, mothers, homecoming and prom dresses.
But beyond a remarkable space and truly exquisite dresses, we’re most proud of our highly-trained and personally invested staff, all of whom share one simple goal – to give our brides the ultimate bridal experience, and help them find the dress of their dreams.