Harry Potter and the Escape from Gringotts is an indoor steel roller coaster and dark ride at Universal Studios Florida, a theme park located within the Universal Orlando Resort. Similar to dark rides, the roller coaster utilizes special effects in a controlled-lighting environment and also employs motion-based 3-D projection of both animation and live-action sequences to enhance the experience. The ride, which is themed to the Gringotts Wizarding Bank, became the flagship attraction for the expanded Wizarding World of Harry Potter when it opened on July 8, 2014.HistoryUniversal Parks & Resorts, in partnership with Warner Bros., officially announced the addition of The Wizarding World of Harry Potter to Islands of Adventure on May 31, 2007. The area officially opened in the Islands of Adventure theme park on June 18, 2010. The Harry Potter-themed area saw attendance at Islands of Adventure rise by as much as 36% in 2010. According to Jason Garcia of the Orlando Sentinel, this led to resort executives pondering "when to expand Wizarding World and how to keep business balanced between Islands and Universal Studios Florida". In April 2011, Brady MacDonald of the Los Angeles Times speculated that an area expansion would include the addition of Diagon Alley and a Gringotts-themed dark ride in place of the Lost Continent themed area in the park.