I Can't Believe It's Not Diamonds

Established in 2008, I Can't Believe It's Not Diamonds!™ specializes in luxury fashion jewelry. The diamonds featured are of the highest quality, giving you the mined diamond look at a fraction of the price. We truly believe that you will not find a better alternative to natural gemstones, as many customers have difficulty recognizing the difference between our diamonds from natural diamonds.

You can shop online by category and have your items delivered right to your door! We offer sales and specials throughout the year so that you don't have to break your budget. Our jewelry offers the biggest sparkle at the lowest price that can't be beat! But best of all, most of your jewelry selections will be protected by our unconditional, written lifetime replacement warranty.

We always carry out the wishes of our customers, therefore not only is free shipping and handling available for most items, but we have drastically slashed our prices to keep quality jewelry affordable, even during these tough economic times.

I Can't Believe It's Not Diamonds!™ goes beyond "selling" jewelry and provides website visitors more variety of fashion to meet the needs of every buyer with a desire to be unique.

We are positive you will be pleased with the low prices as well as the service...and most importantly, the product lines. New products are added to our inventory frequently. Stay on top of the new products and sales as they roll in. Sign up for our free store newsletter and rewards program today!

Thank you for your interest in I Can't Believe It's Not Diamonds!™ We look forward to serving you!