At iCON Sports Performance and Wellness Alliance, appropriately designing a comprehensive training program for athletes of all levels involves an extensive education in various disciplines of sports medicine and requires our SMT’s to implement their dramatic and innovative skills into practical application. Our belief is that anyone and everyone that can wake up, get out of bed, brush their teeth, and head off to a busy day of work is appropriately considered an athlete in the everyday game of life, thus everyone is labeled and quantified as an athlete.