IIT Institute of Design

IIT Institute of Design (ID) is dedicated to humanizing technology and improving the process of innovation by developing and teaching a more rigorous and human-centered approach to design. ID offered the first PhD in design program in the US, and the first Master of Design/MBA dual degree in the world.

While most new products and services today are created in response to technology, marketing, or design trends, leading to a dizzying array of consumer choices that complicate our lives, we believe that real innovation starts with users' needs and employs a set of reliable methods, theories and tools to create solutions to their problems.