MAGIC 93.7 Is Lubbock’s Numero UnoTejano Hit Station – with more than 18 years of serving Lubbock and West Texas, not only with the hottest Tejano hits but also the leading Tejano Voice for the Hispanic Community. Magic 93.7 and Telemundo 46 were awarded the Lubbock Chamber of Commerce 2010's Hispanic Media of the Year.
MAGIC 93.7 wakes you up weekdays with The Get Up & Go Morning Show. We’ll take you through your workday with the longest music sweeps & The Tejano Classic Café at noon. Then at 5pm it’s the Magic Cruz Home. Your day winds down with Hot Tejano nights.
MAGIC 93.7 is now your new home for Red Raider Football and Red Raider Men’s Basketball. Hear all the games, home and away, on MAGIC 93.7.
Continuously striving to serve Lubbock & West Texas with Tejano Perfection, We are ...MAGIC 93.7!