We believe in direct pricing to keep costs down for our customers. We are not the “middle-man” jewelry store who orders “out-of-state” or out-of-country”, or relies on another store for sales or inventory. We are “true” jewelers, who design and manufacture jewelry, right here with pride in the USA. We allow our customer to examine our work from the beginning, starting with the wax mold, all the way up to the finished product. We save you money by cutting out the “middle-man”! We sell our diamonds “by the carat”, and our gold “by the gram”, the same way we purchase them…that way the customer knows exactly what they are purchasing.