We are not the airline for the one percent. We are about the achievers and doers, the people who want to get stuff done, and they've decided: ‘I am not wasting anymore of my time or life in lines.'
Because you seize opportunity. Because one layover is simply one too many, and cancellations are intolerable. Because the line outside terminal C isn't getting any shorter. Because time is money, and because that’s a cliché for a reason.