ROBfm

Rob-FM is named after KZIA, Inc.’s CEO, Rob Norton. One of the most frequently heard things Rob says when discussing the new station is “I did NOT name the thing!” The staff of KZIA had brainstormed dozens of potential names for it, but none passed all the tests, like available URL and no radio conflicts. Eventually, the staff pushed back, saying that the station already had a name. Internally, it has been “Rob’s Record Collection” for years. That was shortened to just “Rob”, a friendly radio guy and radio station.