RSVP Publications offers targeted…homeowner only…cooperative mailers, available in over 75 U.S. markets. The core definition of our quarterly mailer is it uses the 75/25 rule. It targets the 25% who do 75% of the disposable spending…better known as the “Mass Affluent.” Direct mail marketing is one of the most vital marketing campaigns for any business and The Graham Marketing Group offers proven direct mailing strategies. Gain an advantage over your competitors by using our strategic design, list and marketing techniques to reach your target audience and increase your bottom line.