The South Indian Music Academy is a non-profit organisation whose main motto is 'Service to Music; Service through Music.' The SIMA not only endeavours to foster one of the world's greatest melodic art forms - Carnatic music, but also strives to promote mutual appreciation, goodwill and peace between peoples of diverse countries and cultures. It has constantly aimed to de-regionalise and de-religionise culture and has sought to benefit people from all walks of life.
The SIMA has embraced an imaginative 3-E formula of Exposure, Education and Excellence, and has pioneered several projects that have set benchmarks in the world of culture. It has endeavoured to complement the work of like-minded organisations and has collaborated with many of them in areas of joint interest and featuring South India's pre-eminent Carnatic Musicians.