The Loving Touch

The most intimate venue in Ferndale, MI. Music, pool, Michigan beer, booze and more. But really, why the name? The Loving Touch was the name of the massage parlor that existed where Woodward Avenue Brewers is today. That's next door, in case you didn't know. We recycled the name not to celebrate the past, but instead to celebrate that all it takes is a different kind of loving touch to turn a forgotten city into an unforgettable one. We started as a pool hall, and "get felt in Ferndale" like the name, had a ring to it that we liked as much as the name. There's more love in here than ever, now.