WOLF Fitness Personal Training

Cancellation Policy: First, we want to let you know that this policy is as important for you as it is for us. A strong cancellation policy keeps you accountable and ensures that you keep the commitment to yourself. The reality is that for most people, exercise is a ‘chore’. It becomes easy to skip a workout if you’re feeling a bit tired, stressed at work, or need to take care of some things at home. However, when clients know they will be charged for a session if they don’t show up, it forces them to prioritize their health and fitness. This policy dramatically decreases missed workouts and short-notice cancellations. It is this type of consistency that ensures great results for our clients. We are the ones to make sure you do the things that sometimes you don’t really want to do but know you need to do!
Second, a cancellation policy is also important for us as a business. The average personal training studio can expect to experience a 25-40% cancellation rate of their weekly scheduled appointments. Can you imagine losing 25-40% of your business revenues or income every week? The fitness industry is different than most other service industries in that most people do not enjoy exercise and will often find convenient ‘excuses’ to get out of a workout. A hair-stylist doesn’t need such a strict policy because most people eagerly anticipate getting their hair done; a massage therapist wouldn’t have to enforce as firm a policy because few people want to miss their massages. These industries don’t suffer from the high rate of cancellations that a personal training business does. You see, when you make an appointment with your trainer, we reserve that time for you. Your trainer spends time preparing for your session. When a client cancels on short notice, it is very difficult (often impossible) for us to make a connection with another client who could possibly take that appointment. That time becomes lost revenue and a loss to the trainers’ income that cannot be recovered.
We hope you understand that we spend time regularly discussing this topic because we never want to institute policies that can potentially upset our clients. We recognize that we are in a difficult situation as a business; our number one priority is customer service but how is charging a client for an appointment they cannot make a good customer service initiative? At the same time, if we do not have a strict policy, our business does not succeed.
Please Understand that WOLF FITNESS PERSONAL TRAINING operates on a scheduled appointment basis for all Training sessions and thus, requires that you provide 24 hours’ notice when canceling an appointment. No charge will be levied should I cancel with MORE than 24 hours’ notice. Should I cancel a session with LESS than 24 hours’ prior notice, I will be charged in full for that session. PIease understand that WOLF FITNESS PERSONAL Training recommends that all cancelled sessions be rescheduled to ensure consistency and fitness progress.
Our approach to dealing with this difficult situation is to educate our clients verbally and in written correspondence as to why this policy is critical for them and for our business. We are confident that if you understand our predicament, you will make every effort to give us advanced warning of a cancellation and, in the event you have to short-notice cancellation, it will be easier for you to understand the charge knowing the background information. We are also sympathetic and understand that things come up that may force you to cancel unexpectedly (illness, work and home emergencies, etc.).