Every piece featured in 49th Apparel is designed and selected with a firm belief in the importance of quality. For us, this means classic Canadian-made clothing you’ll wear for years.
We are advocates of slow fashion, meaning that you should love your clothing for much longer than just a single season, and with high quality, natural fabrics, clothes only get softer and better with age. It’s not uncommon for us to hear from clients who have purchased one of our pieces 15 years ago gushing that the item is still a favourite.
Our designer, Daryl Wier, designs clothes you’ll feel confident wearing for seasons to come, including modernized versions of classic winter coats that may even make you look forward to our long northern winters. He also brings in pieces from other Canadian designers who share his convictions in sustainable, simple, unforgettable designs. Daryl’s primary aspiration is for every piece to reflect his main fashion philosophy that less is more.