Always & Forever

Always & Forever is a Premier Allure Bridal, Allure Couture, Allure Modest, Allure Women's, Maggie Sottero, Essense of Australia, Stella York, Mori Lee and Julietta retailer. Our gowns are featured in all major bridal publications including
Modern Bride, BRIDES, The Knot, and The Bridal Guide.


We are ranked as an Elite Retailer of Sherri Hill, Mori Lee, Vizcaya, LaFemme, GiGi, Angela & Alison, Rachel Allan, Madison James, Jasz Couture, Tony Bowls, Jovani, JVN by Jovani, and many others featured in Teen Prom, Your Prom, Seventeen Prom, Cosmogirl Prom.

Always & Forever registers your dress so it can be just that... YOURS! We will not sell the same dress, even in a different colorway, to the same event.

The largest selection of dresses in Western Arkansas and Eastern Oklahoma, experience what it feels like to be an #AlwaysForeverGirl; #AlwaysForeverBride.