So people wonder how I came up with this name....Our family has vacationed in a small beach community off the coast of South Carolina called Pawleys Island. We rent a beach cottage..you know the kind, not the fancy new places, but the one with old wood floors that creek, white washed walls, huge front porch and years and years of history. The motto on the island is "Arrogantly Shabby". They CHOOSE to live with the charm of imperfections! Well anyway, that place screams COMFORT to me and so does this new venture. All things comfortable, usable, and pretty too. Thanks for looking!