B & V Pure Deer Urine is collected weekly from a local deer farm here in Van Wert. This guarantees freshness which will increase the effectiveness of the product. Most other companies bottle and ship around the world which means that you cannot know when the product was harvested. Give it a shot on your next hunt and we are sure that you will be back for more. Remember to support your local business and invite friends to like our page and spread the word! Thank you - B & V