B Magazine

One of most important forces shaping the 21st century is the global movement of people with a passion for using business as a force for good. This movement is large and growing: tens of millions of consumers, trillions of dollars of investment, 50% of the world’s workforce, and tens of thousands of businesses, all with a shared purpose to harness the power of markets for positive social change. This movement, however, has no platform, no center of gravity, no hub for inspiring stories, practical tools, credible insights, or contextual perspectives. Until now.

Business, and more specifically our relationship to business, is changing, fundamentally and permanently. Business – where we work, where we shop, what we buy, where we invest – has become an emblem of our identity. Rolling Stone captured the moment when music became an emblem of identity and an instrument of social change. B Magazine will capture this turning point for business.

B the Change Media—the company that owns B Magazine—is a new company designed to tell the compelling stories of this movement and to disseminate them widely across print, digital, video, and live event platforms. Simply put, B the Change Media will inspire and empower millions of people to use business as a force for good.