Basics Cooperative

Basics Cooperative is a natural foods store in Janesville, WI. Founded in 1977, Basics became a member-owned co-op in 2005...which means we are 100% owned by our community!

Everyone is welcome to shop at Basics, but Owners do get to vote on important store issues, vote and/or join the Board of Directors, receive many extra discounts, and become part of our legacy of cooperation, community support and wellness for all!

We are dedicated to providing valuable, healthy choices to our community - with the best customer service around!

To us, natural foods are whole foods that are as pure and minimally processed as we can find them—with as little as possible removed and with nothing artificial added. All foods and vitamins at Basics are free of artificial colors, flavors, or preservatives.

We also encourage sustainable, organic agricultural practices and support local farms and vendors as often as possible.

Thank you for being a part of the Basics Cooperative legacy. You are making a difference every day with the choices that you make. We look forward to serving you even better in the future!