Be Natural Organics

Owner of Be Natural Organics, Joanne O’Donnell, has built up her knowledge of skin care products through her rich history as an Esthetician and owner of the Bloomfield Esthetics Day Spa in West Bloomfield. From her experiences, she became aware that many ingredients in products today are synthetic toxins that are harmful and can actually cause more damage to the skin than benefits. Armed with this knowledge, Joanne began formulating her own products, and has been developing them for her friends and family for years.

Through word of mouth, the demand grew to a point where she decided to bring a renowned chemist in to refine the formulations, provide all testing necessary and assist bringing the product to the market. Distribution began at her spa and expanded to other day spars, naturopathic physicians offices, dermatology practices and yoga/wellness studios.