B.eutiful

Sonja Hendricks Biography



Synopsis

Emerging Fashion Designer Sonja Hendricks, born on August 9 1988, in Staten Island New York. Studied for Fashion Design and Merchandising. Started her clothing line “B.eutiful” in early February 2014. On April 2015 achieved to be under contract with Orlando Fashion Week.


Evolution

Born in Staten Island New York with fashion all around her, she knew what she wanted her career to involve. Not only did she follow her dream but became a mother of three beautiful girls in the process. There ages 1, 6 and 8yrs old. They are her daily motivation to strive for success and make it to the top.


Creating Brand

From the very beginning Sonja knew she wanted to design garments that were modern, unique, fashion forward and comfortable to wear. She believes looking fabulous is achievable with the combination of comfort. Stay beautiful has always been her motto and wanted to incorporate it to her brand. That’s when “B.eutiful” came to life. It was a unique word that incorporated the meaning of her motto and became her Brand.