BNI is a business and professional networking organization that allows one representative from each classification to join. The sole purpose of the chapter is to give its members more business.
BNI is the most successful organization of its type in the world. There are currently thousands of chapters and more than 160,000 members. Members of BNI have passed millions of referrals and this translates into billions of dollars in business being passed between our members.
BNI's philosophy is is "Givers Gain": If I give business to the members of my chapter, in return they will give business to me.
Being a member of BNI is like having 30+ salespeople working for you. Members carry your information with them, and when they speak to a client, associate, or friend who mentions a need represented by the chapter, members can provide a referral to fill that need.
Referral marketing is the most cost-effective form of advertising possible. BNI provides a structured environment for the development and exchange of quality business referrals. If referrals are an important part of your business, then BNI is the organization for you.