Boutique Lodging Association

There are dozens of hospitality associations out there for our industry. But how do you know which association is going to bring the most benefit to your property or organization? Many business owners join BLLA for the high potential of incremental revenue as well as for the networking opportunities, the education and knowledge-sharing, for the prestige of affiliation and to help make a difference for the boutique lifestyle sector overall.

It's easy to forget the real reason that BLLA exists and the true benefit behind official membership. BLLA represents the voice of the boutique & lifestyle lodging industry. We rally for you on a daily basis to bring you more direct business through our global channels and provide concise and relevant insider industry information and access to experts that you can’t find anywhere else. Additionally, BLLA produces conferences, awards and events that are focused on valuable content for owners, operators and industry vendors.

BLLA is an association created to be the unifying voice of this distinctive, yet extremely fragmented sector, within the hospitality industry. Its goal is to unite the world's collection of independent boutique and lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients.