Bug Insights

Bug Insights assists organizations with a range of actionable research methodologies, including focus groups or interviews, A/B testing, data mining and trade-off analysis. Our state-of-the-art approach to product, customer satisfaction, or employee benefit optimization differentiates us from others in the field. Rather than just looking at preference data from a conjoint survey, Bug Insights will blend this with the cost of delivering products to customers or employees and identify the most efficient product combinations- ones that deliver more value and deliver more profit to the organization. Essentially, this identifies the return on investment (ROI) of each product feature.