This unique product is waterproof and does not smear off, rub off, nor kiss off! And, just as important it does not dry out lips. In fact, it restores the moisture content of lips when used properly. LipSense liquid lip color can last anywhere between 4 and 18 hours. LipSense is a non-wax liquid lip color that stays on skin. LipSense provides a natural shield from the sun.