Creative Lass Esthetic – For the lass that cannot be described or named easily. You don't know what it is but there's an intriguing quality in how CLE brings out your own unique beauty. And that's what makes you who you are so effortless and natural.
CLE, the creative lass esthetic is for someone who etches away the unnecessary.
And finds admiration within the raw core of what is left.
About the lass:
The CLE girl is one who is free in the sense that she keeps things simple. Not only within the realm of physicality, but also within her tendencies as well.
She is able to shift through decisions as direct as possible and doesn't enjoy fussy issues.
Hence, she prefers to choose products that embody direct rawness. The pure essence of what beauty products should be.
The creativity is shown through the whiteness of our products. White is a color that can be manipulated to one's needs or left alone as it is with satisfaction.
The purity of white is also a breathing space for ideas to flourish and a moment where breath is appreciated.