Code Gratitude is a mission-driven company dedicated to showing our appreciation to those Protectors who serve us every day by offering special deals and discounts from local businesses. Our website, CodeGratitude.com, connects supportive businesses with the men and women in Law Enforcement, Fire, EMS and Military. To join, businesses pay $250, a yearly investment that costs less than running most 1/4 page ads in your local newspaper, just one time. Businesses then customize whatever discount or incentive will help increase foot traffic and Code Gratitude markets those businesses to a very large, loyal group of potential customers. Protectors benefit from the savings and much deserved appreciation while local businesses grow. It's not charity, it's just good business sense.