Cool Effect

Earth is our home, our planet. It belongs to each and every one of us, and we share a desire to protect it. Cool Effect gives each of us a chance to take a step toward that goal by supporting projects around the world that reduce carbon pollution. Starting with you and me, we can create a massive, cumulative effect toward cooling the earth. Together, our small actions will ignite planet-sized change.

What makes us different?

Cool Effect is a community of individuals dedicated to saving the planet. Join us and support projects that VERIFIABLY reduce carbon in our atmosphere.

Our projects are scientifically proven to reduce carbon, are 100% additional, and provide full transparency in pricing and product detail. You will see clearly how your funding will be used and how it will impact the project and the planet.

What does it take to become a Cool Effect project?

There are over 10,000 projects around the world working to reduce global warming. To find the top projects, we are working with scientists who have had years of experience in the field evaluating and verifying projects according to United Nations requirements. They conduct an initial review to verify the substantive public documentation each project must submit to meet its certification standard (Gold Standard Foundation, Verified Carbon Standard, Climate Action Reserve, etc.). Then they conduct additional due diligence to verify that the issued credits could not have been produced without income from the sale of carbon and ensure full pricing, financial transparency, and sound management. We make site visits whenever possible or hire others to visit the projects for us. Our goal is to gather and then provide as much background as possible to consumers to communicate both the opportunities and the challenges for each project.

Media Inquiries:
cooleffect@demonstratepr.com