Since 2010 I have been making moisturizer for my hair after a dreadful and expensive search of a moisturizer that actually does what it was intended to do. I would even go to the extent to mixing products together to get the desired result which left an oily residue and by the end of the day I would have pimples and a dry scalp due to the oil draining to my face and alcohol ingredient, PPG-1-Peg 9 Laurel Glycol! With many inquiries of "What do you use in your hair to keep is so soft and smell so fresh all day?" & "Wow, your hair is so curly but yet so soft... what do you use?" , I decided to start a business due to such great demand and need for a product such as this one that's really all natural!