We believe the first two years are especially important for child brain development and many doctors express concern that screen-type items may interfere with a child’s interest in interpersonal relationships and exploring the world around them. Therefore, our product line focuses primarily on Non-screen-type items which gears the little ones to be prepared on the educational side. With our Voice Pen™ & i-Mat™(or Eric Carle Table & Chair, Sticker Book or Activity Cards), an infant to toddler can learn new words, phonics, pronunciations, multiple languages(English, Spanish & Chinese) and hand-to-eye coordination. Our Voice Pen™ is also able to download/play music and custom record a parent's voice/short stories and save it over each animal/object on the i-Mat™(or Eric Carle Table & Chair, Sticker book or Activity Cards).