Crown Council

What is “success” – the progressive realization of a worthy ideal vs. accomplishment or achievement. A culture of success is about the progressive realization of a worthy ideal. It is about the “Being.” Who you are as a practice and a practitioner. It is the “who” you are that attracts patients and quality team members.

So here are 7 specific areas to build that culture…continually.

1. Orientation – How you bring someone into the organization impacts how long they last in the organization. (Video clip of someone’s first day on the job – Stuart.) You can handle orientation one of two ways: Catfish style – where the new hire has to figure it out on their own by bumping into stuff, or orientation on purpose where you give them a map and a compass. There can be an entry process that will solidify and build the Culture of Success with every team member and every patient. Create your own orientation program. Resources: Culture Guide – (Show link to the Mentor of the Month and sample Culture Guide.) Crown Council orientation page: with select Skill of the Week’s, select team meetings, select webinars, and language guide – terms you need to know what they mean. Introduce new team member “welcome package” of gift books – On Eagle’s Wings, See deeper, Born from Fire – with video links and two t-shirts: “10” and “Happy to do it.” (Example of the box that we can show.) Send them to Total Immersion within their first 6 months of employment.

2. Communication – Clear and open communication with team members, patients, and the community. Contrast of the team that finds everything out by accident, (movie clip from “The Office” of a negative example - Stuart) vs. the team that finds everything out on purpose. Resources: 1. Weekly and monthly Team Meeting – introduce the agenda. – what’s going on in the practice and verbal skills training – Skill of the Week, ToPS Training, Bonnie Vitangeli – diseminates everything when it comes in so everyone is in the know. Keeping your patients informed via Facebook – My Social Practice.

3. Recognition: People work first for recognition and acknowledgement. People want to know that their contribution matters. How you recognize and acknowledge them affects their level of motivation. Internal recognition: Rubber chicken – review – clip from Murphy – find a team that has used it and feature them as a case study. Use Roy Hammond as an example of how he uses the rubber chicken on the DR trips. Parkcrest dental - life saver award. Crown Council team awards and how to nominate someone, Qualified member. External recognition. Recognizing patients – Pies to patients with no strings attached. Get Deborah to film some examples. (Pass out the giant donuts as a recognition to our members.)

4. Events – Every organization has a need to regroup, bond, and reengage about every 90 days. (Camping experience – Larry Wilson analogy.) Organizing specific events and activities that allow the team to bond continues to build the Culture of Success. Review the team meeting sequence – webinar – “To Meet or Not Meet.” Camping trip ideas – every 90 days. (Examples from the members of what they have done for “camping experiences” – Greg will ask.) Things that build tradition. Annual Event.

5. Doing Good – Businesses succeed because they do good. It is not just about doing charity – that is part of it, but creating the right kind of work environment, doing unexpected things for your patients, doing more than you “have” to do, solving their total problems, not just their dental problems, etc. 67% of consumers prefer to do business with a business that is engaged in cause-related marketing. Examples – Target, Paul Newman, Tom’s Shoes, and then how you communicate it to your patients: Dominican Republic expeditions (Dale Schisler as a case study). Smiles for Life – local charity – case studies of the most successful offices and what they did (each office has a cheerleader). Miles for Life – Tim Modic example of what he has done to leverage that experience.

6. In-put – You can’t do it alone. The best teams engage in an ongoing dialogue with mentors who are willing to share how they reached their success so that you can copy genius and do the same.Resources: Mentor of the Month, Practice of the Month, Leadership series, field trips, Master Mind groups: Round Table meetings – sign up form for the Round Table, - show video. Crown Council forum – sign up at the Crown Council table and be entered into a drawing for something that will be given away on Saturday night.

7. Care – Taking care of those who take care of you is a critical pillar to a Culture of Success. Creating a system to take care beyond employment or the patient relationship is essential. Eagle’s Outreach examples – Roy Hammond and Pat Tanner who helped Allan Thomas, Gina McCray who helped Tim Modic. Personal Inventory of experience as a resource for the whole team.

A culture of success is about building successful people because successful people build successful practices.