Dave Gifford International

Excerpt from Giff's book: "HOW TO OUT-NEGOTIATE RATE CHISELERS" book:

Dave "Giff" Gifford is recognized as the most respected, most imitated and most in-demand International Sales and Management Consultant in the Radio broadcasting industry today.

Additionally, having consulted and/or conducted seminars for business people representing 257 different categories of businesses in 49 states and 18 countries, The Marquis Who's Who Publications
Board has certified Giff's inclusion in the prestigous Who's Who in Advertising.

Giff's background includes Radio, TV and Advertising, but his major contribution today is to Sales Management Development (founder of THE GRADUATE SCHOOL FOR SALES MANAGEMENT), sales turnarounds, "corrective" sales training, 1.1 sales coaching and Branding: positioning and repositioning companies, brands, services, retailers, etc.
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On a personal note, Giff (who started as a radio journalist and later served as a News Director / TV Anchor) was the first photo journalist to get inside the IRA (Irish Republican Army).

On the run with the Provos for six weeks, Giff photographed bombings, sniper and ambush operations throughout Northern Ireland. The results of which earned GIff high praise in a New York Times review of his one person show at New York's Modern Age Gallery.

Giff also moonlighted five years as the play-by-play statistician for the home games of the New York Football Giants.

Prime Interests: writing, reading, (the great American authors, History, Human Behavior) Art, Photography, Music: record collection of 8000+ LP's & CD's, 65+% Jazz, Classical Music, and can't get enough of Frank Sinatra.

Favorite Sports: College football & wrestling, golf, baseball, soccer, lacrosse, hockey, boxing, Americas Cup Races, etc.

Favorite Teams: Syracuse U, Penn State U, Boston's Red Sox, Bruins, Celtics. and the New England Patriots

Favorite athletes: Jackie Robinson, Ted Williams, Dustin Pedroia, Jack Nicklaus, Ben Hogan, Tiger Woods, Pete Rose (the face-to-face way he played).

Giff and his wife, Trudel, have three grown children: Dana, Jeff and April.

This spring Giff will launch a new web site, complete with the "Giff Blog".

Giff may be reached at:

Dave Gifford International,
1142 Tano Del Este, Santa Fe, New Mexico, 87506.

HQ: 505.989.7007
FX: 505.988.1991
CP: family only;
EM: Giff@TalkGiff.com;
WS: TBA late Spring, 2012