DCA/DCPR

We have found that good advertising happens when a creative person sits alone and cranks it out. But good doesn’t get it.

Incredible, effective, award-winning advertising happens when a team goes through a set process with the client’s long-term strategy in mind. In the past twenty-five years, we have honed that creative process and put it to use building brands and increasing sales. We approach every client with a team that includes members from account service, creative, copy, media and public relations. We build a long-range brand-positioning plan around your long-range strategic marketing plan.

We prefer to be your strategic partner. We will think like your marketing department in every way. We want to analyze your 4-p's (Product, Price, Placement, and Promotion). We want to understand your selling cycles. We want to get intimate with your channels of distribution and your current benchmarks of positioning. Then and only then can we make an impact with the fourth p... promotion. We will make a positive difference in your sales.