Every one wonders "WHY The Upside Down Sign!" My Dad put an ad in the newspaper with it upside down in 2010. We got more phone calls over that one ad than any other ad that we had put in. So we started doing everything that way, our Indiana shop,trucks, business cards and etc. We have more people walk in to the shop and ask "WHY" and then they notice everything that we carry. So if you are thinking about buying a Pool, Spa, Lawn Equipment, Need Maintance, or would like a unique gift from Melissa and Doug Line, than stop in. Just look for the sign!