Diamond Brand Outdoors in Downtown Asheville

Voted Best Outdoor Gear Shop for 11 years, we are the real deal. The people you'll meet when you walk into our stores love the outdoors + are on the river or the trail whenever the chance allows.

We were born in the mountains of Western North Carolina + proudly remained a local family-owned company. Diamond Brand Outdoors offers the finest apparel, gear, + advice you'll need to explore your next adventure.