Downtown Laramie Wyoming

Branding Statement:
We are Laramie, Wyoming:
We are a railroad town. It was here, in the 1860’s, the Transcontinental Railroad put us on the map. Nearly overnight we grew from a tent town to a city of over 2000. Today, the Union Pacific is our link to the world and we watch the trains that pass through our downtown with the awe of knowing the role we play in connecting this great nation.

We are a western town. We are proud of our Cowboy culture where we do what has to be done, we live each day with courage, and we always finish what we start. We look to our surroundings with the respect and wonder that inspired the first settlers: our clear blue skies, our snow capped mountains, and the sweeping plains that surround us.

We are a progressive town. It was here that Louisa Ann Swain became the first woman to cast a legal vote in the United States decades before it became a right throughout the country. It is here that people from all cultures and backgrounds still gather to learn, to explore, and to work.

We are a college town. We are the home to Wyoming’s institutions of higher learning where the young people of the Equality State and places from across the country and the world gather to learn. We are Poke Pride and the welcoming host to the UW family that returns here each year to celebrate the teams in brown and gold.

We are all of these things and more. We are a vibrant downtown where sophisticated shops and restaurants mesh comfortably with relaxed places and down home dives. We are an authentic place with a deep appreciation of our past and the role we play to this day.

We are Laramie, Wyoming:
Spirit of the Bold West.