Ed Morse Auto Plaza

Ed Morse Auto Plaza - Port Richey is a division of the Ed Morse Automotive Group. Located in Port Richey, Florida, our dealership has been selling and leasing cars for less while providing excellent customer service to all the surrounding cities of Tampa for over 70 years.

The Morse family has been in the automotive business since 1946, when Ed Morse founded Morse Motors with his father. Over 65 years later, Ed’s grandson, Chairman/CEO Edward (Teddy) Morse, III., has built the family owned and operated Ed Morse Automotive Group into one of the nation’s most respected automotive dealer groups. It’s easy for companies to make claims about being the “best of the best” in their industry; however, it is much harder to earn the industry awards and official proclamations that certify achievement at the highest level. Here are just a few of the awards and proclamations that Teddy and the Ed Morse Automotive Group have received and why we really are among the best of the best.

• “World’s Largest Automotive Dealer” ~Automotive Age Magazine
• “Dealer of The Year” ~ Automotive News
• “Quality Dealer” ~ Time Magazine
• “Cadillac Dealer of the Year” ~ (multiple recipient)
• “Honda President’s Award” ~ (multiple recipient)
• “Mazda President’s Council” ~ (multiple recipient)
• “Toyota Chairman’s Council” ~ (multiple recipient)
• “Jack Smith Leadership Award” ~General Motors (multiple recipient)
• “Largest Volume Chevrolet, Cadillac and Mazda Dealer” ~Automotive News