The CEO class covers the basics of conceptualizing, starting and running a small business. Concepts such as supply and demand, cost/benefit analysis, competitive advantage, and opportunity recognition are covered. In addition, coursework includes: innovative thinking strategies, product development, business structure, marketing, financial strategies, record keeping, and preparing an income statement, balance sheet, income and cash flow statements.
Entrepreneurial thinking (outside-the-box problem solving) is utilized throughout the course. The course is built around the National Entrepreneurship Standards and is linked to the Illinois Learning Standards.