First Choice was formed to meet the need for an online sales service that combines innovation, creativity, and an eye for the future. First Choice has developed the most user friendly online auction system offered for livestock. New features in this system create added value to your auction through different avenues of marketing that have not previously been available. The First Choice management team consist of well respected, knowledgeable individuals who are experienced in producing and marketing livestock. From private treaty to public auction and online sales, these individuals bring a wealth of knowledge in the ever changing livestock industry. Rest assure that First Choice will have your sale as their main priority and will always be looking at innovative ways to add value to your bottom line.