First Impressions Marketing Group, LLC is a Birmingham, Alabama media company that specializes in promotions, event planning, market research, and consulting. Established in 2007, the company has advertised over 50,000 events and businesses locally, regionally, and nationwide. In 2010, the company launched WhatsHappeningBirmingham.com. This site informs people daily of "what's happening" in the Birmingham metro area when it comes to news, events, and local businesses. Finally, the company also owns and operates Birmingham247.net