In 1980, a few strawberry growers began meeting in their homes to discuss the best way to organize a group that would represent the interests of the Florida strawberry industry. On February 11, 1982, the Florida Strawberry Growers Association (FSGA) was born.
Hillsborough County is recognized as the Winter Strawberry Capital of the World and the home of some of the sweetest, reddest and juiciest strawberries around.